Video 1
- TESCO shares fallen by 20% last 12 months
- £ 5 BLN from market value
- Changed boss in mar 2011(Philip Clare)
- Reconnect with customers
- Change its corporate culture
- 20.000 extra staff
- Softer colours in stores
- Fresh and Easy has failed
- But has just raised $ 600 MLN, from a floration of property fund in Thailand
- 1/7 pound spend in UK goes to TESCO
- Major international names among its investors
Video 2
- Need more staff
- Often empty staff
- Sales going down
- Have made obvious mistakes
- Didn’t have fresh coffee for people in the morning
- Havde ikke et stort udvalg af frysevarer(frysepizzaer) i USA, hvor markedet for det ellers er stort(større end i England)
- Non-food is not going weel(especially because of the e-commerce)
- Need more fresh food
- New packages(emballage), they call it “everyday value”, minder om First Price, Ekstra osv. higher quality, better ingredients
- More focus on existing stores before expansion
- Warmer look and feel
- 8000 new employees
- £ 150 million spent at online shop
- Overall investing £ 1 Billion to revive sales
- Huge problems for TESCO
- Focus on smaller stores, fresh food
- Fresh and easy, dragging their profit
Video 3
- Change appearance, new graphic, new signs, new colours and light(soft, should give a warmer feeling)
- 6 punkter:
- Better service
- Better stores
- Value for money
- Clicks and bricks(nettet og butikker), more focus on e-commerce
- Better quality
- Improvement to the brand and marketing
- Improve brand
- Focus on the new generation(forbrugerne handler på en anen måde i dag, fx har alle en iphone/smartphone, så det kunne være en idé, at lave noget hvor man kan bestille over den)
- Everyday value(their own product)
- Reinvest their plan in US, make it strong
- TESCO is changing
- The internet is changing the way people live and shop, investments in the internet
- Higher quality products, better design/packages
- Brighter and warmer
Video 4
- Listen to the customers
- Arranging stores according to customer profiles
- The staff will know how the customers behave
- Personalize the experience in TESCO
- The “team” in TESCO have got new ideas, from their jobs all over the world
- They are at a turning point for the company
- Losses have come down/been reduced for fresh and easy
- They believe in fresh and easy
- Multi channel retailing
- The leading shopping retailer
- Going live all around the world at the moment
- Have got a TESCO app
- Click and collect, order today, and collect it in any store tomorrow
Video 5
- You come back from your holiday, and you havent got any food in your fridge, here is the solution
- Virtual shopping
- Order the products in airports before your flight, the products will then be delivered to your home, so that they are then when you come home
- You order by scanning a barcode for the product you want, with your smartphone
- They are testing it out, at two weeks trail period
- More than 90% of the people that have smartphone, are using them on the go
- And 9 out of 10 have a smartphone
- The smartphone will/is transform the way people live and shop
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- Focus is put on how much it spends, instead of how much it earns
- The staff wasnt dedicated enough
- Were only ranked 9 out of 101 based on customer service
- The stores were to industrial
- Tesco’s performance has improved with sales up 3,8% the last four weeks
“In trying to be everything to everyone, Tesco increasingly became nothing to a whole lot of
people